Tony Luna Creative- Update- 7-31-2019

Janette Paredes (c) 2019

Janette Paredes (c) 2019



Kjell Van Sice (c) 2019

Kjell Van Sice (c) 2019

- Kjell Van Sice, Photographer & Designer- “Dear Tony, I hope you're doing well! I've been meaning to write you for a moment…

I'm so excited to share this with you--among other things, I started working as an ambassador and team rider for two new companies, one of which is Starboard, one of the most influential waters ports companies in the industry! I'm giving them feedback on some specific types of equipment and helping push the lineup into the future with design concepts. This morning I got a request from Svein, the head of Starboard, asking me if I wanted to fly to Vancouver next week to represent the company at their North American distributer's meeting and present the 2020 lineup to the North American retailers--all 450 of them! It's at an international outdoor retailer show...and of course I said yes!

I can't say enough how much I use the skills we worked on in your classes on a daily basis. My work today is less about shooting and more about presenting, pitching, educating...the other company for which I am now an ambassador, the Avasol Foundation (part of Avasol sunscreen), is putting together a lecture and hands-on education program for kids that is a cooperative effort with Patagonia and Parley (a sustainability design firm from NYC). Next year I'll be traveling to Hawaii, Fiji, Puerto Rico and beyond in events to educate kids about plastic pollution and the role of design in it...

So excited to share with you all that is happening. Again, I just want to emphasize how useful everything that we have discussed in classes has been since I left school. I pitch myself on a truly daily basis to a wide variety of's been making the difference for me in job interviews...and of course pitching big ideas to brands and influencers! 

And I'm so lucky to have Steve Sjuggerud still very much in my life as well. The gentleman with whom I did the surf book--he flew to Thailand with me recently to help pitch me to Starboard. He's prepping me this week for Wednesday. We're prepping to knock it out of the park!

Looking forward to hearing from you and I hope classes and life are going well.

All the best.”


Kjell Van Sice (c) 2019

Kjell Van Sice (c) 2019


(Editor’s note: In a follow-up email Kjell wrote…)


Thank you for your email. The talk went well, and the time slot I was initially told I’d have was about 15-20 minutes—I ended up being asked to speak for 2 hours (hah)! At least a plus there was that I could answer questions (there were many) and present everything in great detail. It was a bit of a rough crowd to win over, few people wanted to be there I’m afraid—dealer conferences! I ended up taking nearly everyone out on the demo afternoon where we put people on foils, many for the first time. That got everyone hyped! I received complementary reviews from the higher ups at Starboard and was asked to speak at a larger conference in September, so that’s nice.

Thanks and best,


Kjell Issey Van Sice

Photographer & Designer

Associate Artist Manager, Kanzen Arts

TeamRider and Ocean Ambassador, Starboard

Ambassador, Avasol Suncare

Santa Barbara, CA

1-808- 594-9137


Mesquite Sand Dunes, Death Valley National Park, CA, Brian Biery (c) 2019

Mesquite Sand Dunes, Death Valley National Park, CA, Brian Biery (c) 2019

Indian Cove Campground, Joshua Tree National Park, CA, Brian Biery (c) 2019

Indian Cove Campground, Joshua Tree National Park, CA, Brian Biery (c) 2019

- Brian Biery, Photographer- “Dear Family and Friends, In July and August I am exhibiting my photographs at the Pasadena Sandwich Company Art Gallery. Please come and enjoy delicious home-made sandwiches while you experience the gallery! This unique exhibit features the gorgeous lands, many of which are under stress due to millions of visitors each year.

Please note that 25% of the sale of any of the photographs in this exhibit will be donated to the Stephen E. Fink Memorial Fund to continue the education of physicians, researchers and other medical professionals about the rare blood disease amyloidosis. Every week I will be there selling post cards, greeting cards, magnets, coasters and framed photos… So please come by and say ‘hello’ at 259 Sierra Madre Vila, #102, Pasadena

Big thanks fo Meghan Freeark Fink and the rest of the Fink Family at the PSC for supporting my work!”


(Editor’s note: In a follow-up email Brian wrote…)

Thanks very much for this message and offer to help promote my work!… The exhibit will be up for the next month so there will be lots of opportunities for folks to see these photos.

Thank you for your help! Hope all is well with you!!


Sea of Cortez, Jeanette Paredes (c) 2019

Sea of Cortez, Jeanette Paredes (c) 2019

- Jeanette Paredes, “Good Morning Tony: I am writing to see if I can be a part of the SchmoozeFest in September? I have lots of work that I have been preparing for a proposed art show. I am searching for spots to have a ‘pop-up gallery.’ After I graduated from Art Center I did a series of Art Shows all over California, L. A. was my last stop. Out of money and time I put (the idea) on the back burner. Now I want to fire it back up as well as rebuilding a new out look on how to promote myself and my art.

Some of the sailing images from Mexico (3 trips in total so far) have been waiting for me to get out there and promote. I was successful in getting Trader Joe’s to by four images…in their Marina Del Rey store. This has lit a fire to open my business up to hotels and gym, etc…

Also in a slightly heavier note, I am in a rare position in life floating around Los Angeles while camping at the beach out of my car… Though this circumstance has brought me great satisfaction of living light, I am in great need of a creative space. I want to print B&W, digital, paint, dye, stencil and plaster. (Do you know of) any former alums or artists that have space to share or someone looking to rent for temporary status?

Maybe this could be a topic for the class or perhaps you have some ideas that I can start researching.

I am also looking into artist residencies and some more sailing excursion, though I thought hey put (it) out there, something might come back…

Thank you for continuing the emails and up-dates, it really keeps me working.

Thanks so much!!


(Editor’s note: In a follow-up email Jeanette wrote…)

“Departing for Puerto Vallarta from LAX the words, please no more of the same rang through my head. It was an opportunity to re-think, and re-discover my curiosity, and point of view. I craved for an adventure, an uncomfortable, unknown, sailing adventure.

The reoccurring sway of the sea and the droll drums that lay between the Baja and Mainland Mexico gave me a brilliant display of Mother Nature. I was forced to stay in place and create in new way using the same tool. Allowing myself to create without judgment.

A visual poem of my time in the Sea of Cortez is a playful use of movement, depth and mood. They are images that relate feelings and emotions when struck with the enormousness of the sea.

The work is to be viewed as large format prints. One image the size of a billboard condensed inside a space, pushing the viewer closer. Attempting to re-create the vastness of the sea vs human. Another image will be placed inside a space using height and heat built to arouse our sense’s creating a moment of photo escapism. Currently I am looking for a space that can handle a show with multiple large format prints as well as interactive photo experiences.

Goal date December 12, 2019 at 7pm.

Filled with Gratitude





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- The next SchmoozeFest is scheduled for Thursday, September 5 from 6:30 to 9:30 PM, the Art Center at Night building 950 South Raymond Avenue, Pasadena, CA. The room location is our usual #231. We look forward to seeing you there and feel free to test out your pitch, or present your latest work, or share your thoughts about your future goals and aspirations. And as always we will have a networking session where you may mingle to heart’s content with talented and encouraging fellow artists and designers. Save the date!


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- Art Center at Night registration for the fall term classes begins August 12 and ends September 6. Classes begin September 9 and will end December 14. Please refer to the Art Center at Night/Public Programs web site for all the information you need about the exciting courses offered. …


Crafting a Meaningful Career- Art Center at Night/Public Programs

Crafting a Meaningful Career- Art Center at Night/Public Programs

- “Crafting a Meaningful Career-Part One- Discovering the Dream” #ACN-481-01 will be offered this Fall term on Tuesday evenings from 7:00 to 10:00 beginning September 10.

Disenchanted with your current career situation? Do you feel marginalized, under appreciated, or just plain bored with the way your career is going? Don’t despair, there is a remedy. This unique course is especially designed to help mid-career professionals who are eager to take their careers to the next most purposeful level. “Crafting a Meaningful Career” has three phases and the first “Part One- Discovering the Dream” allows participants the opportunity to understand what it will take to responsibly change their careers and lead more fulfilling lives. In the words of George Elliot, “It’s never too late to be the person you might have been.” Sign up now and avoid the rush…



- Alvalyn Lundgren, Creative Director / Visual Evangelist- “Hey, Tony: I hope you’re doing well. I’m excited to share a couple of things with everyone:

1] I’m teaching 2 classes at ArtCenter at Night this fall:

“Crafting Your Creative Brand” starts on Monday evening, September 9, 2019. We take a deep dive into developing one’s personal and professional creative brand based on their core values, creative vision and authentic voice. From there we figure out what audience and how to reach them, develop a set of visual communications touch points, and create a ‘road map’ to follow to put their message and work out into the world. The course is appropriate for recent grads and career-changers, and for someone who’s needs to find their fans and clients. Designers, bloggers, photographers, artisans, fashion brands, content creators, career pivoters, and even real estate developers have gone through the course with good success for themselves on the back end.

- Crafting Your Creative Brand #ACN-469

Mondays, starting September 9, 2019, 7p–10p.

- “Intro to 3D Design” happens on Wednesday evenings beginning September 11. This is a foundational class exploring core principles of designing in real space. I guide people through the whole design process from premise and purpose to final design. There’s been some amazing work created in this class. It’s a worthy and vital foundation for industrial, product, packaging, and environmental design.

- Intro to 3D Design #ACN-089

Wednesdays, starting September 11, 2019, 7p–10p.

I’m also teaching at Otis College of Art and Design, and UCLA Extension.

2] I just launched my podcast: The Freelance Road Trip Podcast with Alvalyn Lundgren. It’s the intersection of inspired creativity and common business sense.

With a focus on freelance designers, illustrators and photographers, and their creative and client conundrums, my goal is to help them build successful, satisfying creative services businesses, create great work and get to their ‘destination’ smoothly.

This is a companion to my digital course.

Freelance Road Trip podcast:

Freelance Road Trip email list:


Alvalyn Lundgren | Creative Director / Visual Evangelist

Alvalyn Creative | Designing Influence. Drawing Attention.


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- PasadenaPhotographyArts-

PasadenaPhotographyArts FORUM

“Douglas Stockdale - Photography Books as Art”

Photobooks have become ubiquitous in this digital age with a steady stream of new book titles and many options to self-publish. Nevertheless, a well-designed and thoughtfully conceived photographic book can become an art object and make a tremendous impact on a photographic career. It takes time, creativity, energy, fortitude, patience and guts. A photobook can be a gallery exhibition without walls, extending beyond your local community, engaging your audience for years to come, become an insightful look at your special story, or a unique, stand-alone artist object. Douglas Stockdale will discuss how a photography book can become an artistic object.

This is a free event. Click the Link to RSVP on Eventbrite,

Thursday, August 8, 2019

7:00 PM - 9:00 PM PDT

Armory Center for the Arts

145 North Raymond Avenue

Pasadena, CA 91103


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- George W. Deloache, Master Photographer- From the George Deloache web site:

Come join Master Photographer W. Deloache, CPP M Photographer for a World Class Environmental Portraiture Workshop at The Legendary Georgia O’Keeffe’s Ghost Ranch in Northern New Mexico, September 15th. through 20th. 2019. Visit my website for information,

Students will examine the work of the great master photographers who have used the New Mexico geography to create their world-renowned images. The group will then head out to capture the grand vistas of the Ghost Ranch and the surrounding Lake Abiquiu area to combine landscape photography and environmental portraits with these magnificent vistas as backdrops. Each student’s art will be transformed!”


(Editor’s note: Thank you, Art Center, for the opportunity to be a part of this incredible family of artists and designers for the last thirty-five years. This makes my one hundred and fifth consecutive term and I look forward to more years in service to our creative community. I look forward to more years of doing what I LOVE to do!)

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As always we are honored to share stories of the hard work our contributors have accomplished and we are thrilled to promote their activities. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

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Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately at the end of each month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art, design, and careers, and, as always, stay in touch!



Tony Luna Creative

A Creative Consultancy

819 North Bel Aire Drive

Burbank, CA 91501

Home office: 818-842-5490


Adjunct Professor: Art Center College of Design

Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.

Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and

"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals