Tony Luna Creative- Update- 10-30-2018


Happy Halloween!



- Vahe Ala, Founder of, Photographer- (Editor’s note: The following is an email sent in response to Vahe to find out what he has been doing since taking our Crafting a Meaningful Career class)…

“Hi Tony, …Pleasure hearing from you, Please feel free to tell my story. I have since moved to WY and been here for the last 3 years. It was my largest dream to execute, a decision I made in the summer of 1993, freshly out of high school when my brother and I went on a 41 day road trip to see 14 states. I bought an 80 acre ranch, with a 2,500 sf house built in 2011. I own some sheep and goats, chickens, and I built a 2,700sf barn for breeding falcons.

What can I say, life is beautiful…

Please keep in touch”

(Editor’s note: And in a follow-up email…) “Let me also say that in 2010 I started Falcon Force Inc. as a one man show, and as of this date we have 23 falconers working with us and we are spread between 8 states.

The goals are set high and dreams are murdered on daily bases. ‘Ambition is when you lean your ladder against the clouds and climb like it's no ones business.’

We are currently turning down work due to being selective and only taking on higher prestige clients, and the lack of professional help (falconers).

A few of our appearances;

National Geographic (Documentary Film); ‘Somebody’s Gotta Do It’ (Mike Rowe, Full segment); Storage Wars (Appraiser Guest); Los Angeles Times (Sunday Times Cover); Seattle Times (Sunday Times Cover); New York Times; ABC 7, Los Angeles, CA; Obscura Society LA, Los Angeles, CA; Seventeen Magazine; Speak Up magazine; Pacific Radio Network;

Thank you Tony for shining light on my passion



Professional Bird Abatement Services


Tel: (818)-517-8669



- Erv Nichols, Naturalist, Photographer, and Entrepreneur (Friend of CMC)- “Well today was the big race. I was pleased to win the silver medal for over 70 age group, and 4th for the 15 in the 60 and older. Would have won another medal for oldest entrant were it not for my friend John Bertrand in the 1 mile walk. (John's 93). Feeling great except for a few aches and pains. No marathons scheduled for the near future.

The sponsor was Presbyterian Hospital of Socorro, New Mexico. Event was a 5 k run, 1 mile walk. About 70 entries. Most around the campus of New Mexico tech.”

A must see video about the work of Erv Nichols and Sandra Noll documenting migrating Sandhill Cranes:


Fall migration is on, followed soon by the Holidays. I have created new earrings for your customer’s choice. As always, each pair are authentic bands, handmade and wholesale for $7.50. Key chain items are $5.00. You can order by number with no minimum. All bands are in stock and should ship within 2 weeks.



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- Leslie Kim, Graphic Artist, Fine Artist- “…I’ve been working pretty solidly as a freelance food package designer for Jo's Candies. They also have a lot of private label customers that need package design, so that means many new packages every year. 

I've also been working on improving my rock climbing t-shirt business Dynamite Starfish This year was a big one for exposure. A group called Brown Girls Climb (advocates of diversity in the outdoor industry) used my products in a photoshoot for Elevation Outdoors magazine, so my shirts were displayed on the cover and in a pretty hefty inside spread too. I was a vendor a women's climbing festival in Los Angeles and met some great ladies there. A few more vendor events at gyms coming up too.

On the art side of things, I'll be having some art up for the month of February at Art Share LA's Perimeter Gallery. Mostly paintings, some prints, and a hanging sculpture.. basically I get 6' space to hang up whatever I want. I got rejected from a show in the main gallery, but this opportunity presented itself out of that submission, so I'm really excited about it! I'll also be vending at the DTLA Maker Faire on 12/1/18.

Things are great. It's a lot of hard work and ‘hustling’ for lack of a better word, but it's kind of the only way I can operate. I think of your class often and recommend it to so many friends who are looking to find more fulfilling career paths.”

Leslie Kim



- Jessica Truelyt, Artist, Ceramicist- ‘Hello ladies and Tony, It is hard to believe that it has been a year since we gathered weekly to explore what brings meaning and fulfillment to our creative lives. I think back to our class often with deep gratitude for the variety of perspectives and the vulnerability shared.

I wanted to let you all know that, with the encouragement and clarity gained from class, I’ve been pursuing my ceramic work more and displayed my work as part of the Hwy 62 Art Tours in Joshua Tree this month. There have been a few professional opportunities that I’ve considered and ultimately declined because I knew it would take me away from my creative production time. It’s a scary thing to say no to more money to pursue a passion, but I’m peaceful in the journey and excited to see where the path leads.

You each were inspiring to me in your own ways. I hope you each are well and finding creative fulfillment in whatever way is possible for you this season wherever you are in the world.

All best autumnal wishes,


The Hwy 62 Open Studio Art Tours, now in its 17th year, is a one-of-a-kind experience for art lovers and art buyers to create a customized self-guided tour of the 90 plus open studios in the Morongo Basin and to speak directly with the artists about their work and creative endeavors in the intimacy of their private work spaces.


Photo by Douglas Hill

Photo by Douglas Hill

- Tony Luna

Thanks to co-directors Bill Wishner and Doug Hill of PasadenaPhotographyArts for the unique opportunity to speak to your enthusiastic and talented group of photographic artists on Thursday, October 11 at the Armory Center for the Arts in Pasadena. It was an honor to deliver my presentation, “Finding Your Creative Voice: Everyone Has to Start Somewhere” to your august group, and I look forward to announcing your future events which promote the outstanding work of photographers in the greater Northeast area of Los Angeles.



Once again we are honored to take note of the hard work our contributors have accomplished and we are thrilled to promote their activities. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

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Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and design, and, as always, stay in touch!



Tony Luna Creative

A Creative Consultancy

819 North Bel Aire Drive

Burbank, CA 91501

Home office: 818-842-5490


Adjunct Professor: Art Center College of Design

Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.

Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and

"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals