Tony Luna Creative

Tony Luna is founder and president of Tony Luna Creative Services, a Creative Consultancy, which he formed in 1971. As a Creative Consultant he has assisted over a thousand entrepreneurs and hundreds of businesses to start or reinvent their endeavors in photography, film, and graphic design.

Over the past thirty-seven years he has been Artist Representative, Producer, and Executive Producer for Wolfe And Company Films. During that time he has worked with Director/Photographer Dan Wolfe for a wide variety of clients including editorial and collateral projects, as well as memorable advertising campaigns for VISA, Apple-Macintosh Computers, Kawasaki Motorcycles and Jet Skis, Honda Motorcycles, Denny's Restaurants, Taco Bell, Carl's Jr. Restaurants, McDonald's, and Disneyland Resorts among others. He produced an aerial sequence for the Emmy award winning and critically acclaimed PBS documentary, The Face-Jesus in Art; which chronicled numerous artistic cultural interpretations of the image of Jesus Christ from the beginning of Christianity. A new version of the documentary specifically directed at Spanish speaking communities worldwide is scheduled to begin shooting in the spring of 2008 to be titled, El Rostro que Cambio el Mundo.

He was co-founder, with Photographer Harry Liles, of New Media Marketplace, a digital production service for new media development including interactive CD-ROM titles and computer generated effects for entertainment, medical/pharmaceutical and business applications.

Mr. Luna has also been an Instructor at the Art Center College of Design in the field of business for the creative entrepreneur since 1985 in the Photography Department, and more recently in the Liberal Arts and Sciences Department, and the Art Center at Night Public Programs. He has been a member of the Curriculum and Steering Committees as well as an Instructor in the Art Center/CalTech Entrepreneurial Fellowship Program, which brought together top design, engineering and MBA graduates in an intensive business boot camp for the development of new business opportunities.

He is a past member of the Board of Directors, and Arts Committee Chair of U.P., Inc. This unique non-profit organization, started in 1992 after the Los Angeles riots, helped to promote its talented participants into education and employment in the creative arts industries.

In July of 2006 Allworth Press released Mr. Luna's new book titled, How to Grow as a Photographer: Reinventing Your Career which features interviews with legendary photographers and chronicles how they achieved success on a professional and personal level. This informational and inspirational book is a must for mid-career professionals who wish to take their careers to the next level, as well as emerging artists who need to know what their profession will expect of them and how they can prepare for their careers.

Tony Luna is a contributing author to the national best selling inspirational books, A Second Helping of Chicken Soup for the Soul, The Chicken Soup for the Soul Cookbook, and Chicken Soup for the College Soul. Together with his wife Paula, Mr. Luna has co-authored The Disaster Recovery Handbook and instituted Disaster Recovery Services to assist survivors of disasters in their emotional and physical recovery process.

He has been a guest lecturer for Advertising Photographers of America, Professional Photographers of America, PhotoPlus/East and West Conferences, UCLA Extension, Photo Design Magazine, Photo District News, and the Society of Photographers and Artist Representatives, and OTIS College of Art and Design.

He has been a recipient of the Outstanding Teacher Award at the Art Center College of Design, and has been honored by inclusion in the Who's Who of Outstanding California Educators, the Who's Who of Media and Communications, and the Who's Who Among Hispanic Americans.

Mr. Luna is a member of the Advertising Photographers of America, and the Advertising Club of Los Angeles.

Bachelor of Arts degree in Psychology, 1970, California State University Los Angeles

Biographical Information